Solar Lightning for the Base of the Pyramid Print

This sections consists of a series of master thesis' on the marketing challenges of an innovative solar lighting system of high quality and outstanding technical performance. One study gives a more theoretical view on the topic. Three studies focus on OOLUX, a  solar lighting system. OOLUX (www.oolux.ch) was developed as a research project by the University of Applied Sciences in Bienne in cooperation with Antenna Technologies (Geneva) and Caritas Switzerland. The product is now ready for marketing and has interesting features to reach BOP (base of the pyramid customers) as it has a "pay-as-you-go" feature.

 

Off-Grid Lighning and Charging Solutions for BOP

In this thesis, Dina Meili moves from general theory (business approaches to poverty alleviation), to a particular aspect of poverty (energy access) and a concrete sector (solar off grid lighting and charging solutions) and from there to a concrete project (SmartLight) and to practical questions within the project.

 

OOLUX in Tanzania

Simon Moser analyses the challenges of marketing OOLUX in rural Tanzania.

 

OOLUX in Zambia

Bettina Naef analyses the challenges of marketing OOLUX in rural Zambia.

 

OOLUX in India

Thmoas Techino analyses the challenges of marketing OOLUX in rural India.