|Marketing Safe Water to BOP|
Ten studies have been conducted on marketing safe water to BOP customer, including three studies on WATASOL in Nepal, one marketing study in India, one in Cambodia and two in Guinea
A marketing study in Nepal for a pilot project with ECCA, a Nepalese NGO.
Community perceptions of chlorination and other water-purification methods in Nepal.
Sustainability of Safe Water Supply Chains for the Base of the Pyramid in Nepal
Raphael Graser analyzes ECCA’s potential for scaling its WATASOL production and sales and makes recommendations to develop a future strategy to reach Nepal’s BoP by pursuing a market-based development approach.
Marketing safe water to the base of the pyramid – lessons for scaling up a social enterprise in Guinea
A study showing the potentials but also the limits of a business approach under extreme poverty and conflict-conditions in Guinea
A study on social marketing, awareness creation for safe water and behaviour change in rural India
A study on the role of Carbon Finance and Social Marketing in the case of Hydrologic in Cambodia.
A study the Business Model of Hydrologic Social Enterprise in Cambodia
A study on micro franchising for the last mile delivery in rural India.
A study on effective and efficient distribution channels of safe drinking water.
Viola Zoller provides a deeper understanding of the diverse aspects of the drinking water situation in India and outlines various ways forward. It focuses on the social-business TARA (headquartered in India) and its product Aqua+ (a water purification liquid).